Post-MacWorld Keynote Roundup

6 01 2009

090106e_dailybeast

Lots of Apple-related posts today. I wonder why.

I’m not going to dwell too much on today’s keynote—plenty of outlets pretty much have it covered.

I do want to point out The Daily Beast, which—with three separate Apple-related stories—definitely had its sights set on MacWorld and the big news coming out of San Francisco today.

Kevin Maney discusses whether Apple’s cool factor is falling victim to the perils of ubiquity. The money quote:

Trying to drive a high-fidelity product toward high convenience kills the exclusiveness, the aura and the identity that captivate consumers. Apple will have to decide whether it wants to maintain the iPhone as a high-end, exclusive niche product—like Mac computers—or drive it through to the mass market and make it as common and necessary as the iPod. But it can’t have both. That never works.

While nowhere near Microsoft’s level of saturation, Maney’s article serves as fair warning to those who value Apple’s aura of exclusivity. As more people switch to Macs, ‘O.G.’ Mac geeks will further blend in as just one of the crowd. I’m not decrying the growing Apple tent, but it is important for Apple—and its fans—to recognize that being the big dog in the yard is new territory. After ages as the scrappy dark horse in the computer wars, it will be interesting to see how Apple manages its growth. Apple’s the company everyone wants to take to the prom now, and eventually, someone’s going to call it a slut.

The second feature deals with Steve Jobs’ health. Benjamin Sarlin consults an endocrinologist, attempting to peel away the shroud of mystery behind Steve Jobs’ public statement regarding his condition (while NPR goes it alone):

According to Morley, Jobs’ visible symptoms of weight loss and anemia are consistent with a variety of hormone disorders known as ‘polyglandular failure syndromes’ that can cause a range of nutritional problems for patients. ‘I would think he fits into that spectrum,’ Morley said. ‘He most probably has B12 deficiency.’

A separate infographic riffs off of Sarlin’s article and looks at Apple’s future, which revolves—duh-HOY—around Steve Jobs.

The emotional investment the Mac community places in any- and everything Jobs always creeped me out to a certain extent. The very fact that AAPL’s stock price can hinge on the man’s health strikes me as peculiar. Maybe it’s because my affection for Macs has always had more to do with positive ownership experiences with Apple’s products rather than anything directly related to Steve Jobs.

As Apple’s heart and soul for years, it’s plain to see why many hold Steve Jobs in high regard, but still, cultish Jobs-mania remains a screwy facet of Mac geekery in my eyes.

How does Steve Jobs make you feel in your pants? Fire away in the comments.

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